Slab Contrasted Rovi 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Serifa EF' by Elsner+Flake, 'Shandon Slab' by Hoftype, 'Equitan Slab' by Indian Type Foundry, 'Egyptian Slate' by Monotype, 'Gintona Slab' by Sudtipos, 'Pepi/Rudi' by Suitcase Type Foundry, 'Kondolarge' by TypeK, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, western, collegiate, industrial, punchy, confident, impact, heritage, authority, signpainting, branding, blocky, sturdy, bracketed, ink-trap hints, compact counters.
A heavy, block-constructed serif with slabby, strongly bracketed terminals and a compact internal geometry. Strokes read as mostly even, with subtle modulation and squared-off joins that keep the silhouette crisp. The letterforms are broad and stable, with sturdy horizontals and prominent serifs that create a strong baseline and headline presence. Rounded forms (O, C, G) stay fairly squared in feel, while counters are tight, boosting darkness and impact; small notches and cut-ins in places suggest practical shaping to prevent fills at display sizes.
Best suited to large-size applications where weight and serifs can do the work: headlines, posters, labels, signage, and bold branding systems. It can also support short bursts of text (pull quotes, UI badges, section headers), but its dense color and tight counters will feel strongest when set with generous spacing and ample size.
The overall tone is bold and assertive, evoking American poster lettering, collegiate athletics, and workwear branding. It feels direct and no-nonsense, with a vintage, print-forward character that reads as dependable and emphatic.
The design appears aimed at delivering maximum impact with a classic slab-serif voice: sturdy shapes, assertive serifs, and a disciplined rhythm for attention-grabbing display typography. It prioritizes presence and recognizability over delicacy, aligning well with retro and heritage-forward visual identities.
Uppercase forms are especially authoritative, with wide proportions and emphatic slabs that create a strong rhythm in sequences like EFGH and MNO. Numerals match the same chunky, poster-like construction, keeping typographic color consistent in mixed text.