Slab Contrasted Roga 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Milo Slab' by FontFont, 'Shandon Slab' by Hoftype, 'Bodoni Egyptian Pro' by Shinntype, 'Gintona Slab' by Sudtipos, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, western, collegiate, poster, sturdy, retro, impact, ruggedness, nostalgia, display clarity, brand voice, blocky, bracketed, ink-trap, compact, heavy.
A heavy, block-constructed slab serif with broad proportions and squared-off terminals. Serifs are prominent and mostly rectangular with slight bracketing, giving the shapes a carved, stamped feel. Counters are relatively compact, joins are firm, and many interior corners show subtle notches or ink-trap-like cut-ins that help open the forms at display sizes. The overall rhythm is stable and horizontal, with confident caps and sturdy, simplified lowercase forms.
Best suited for headlines and short, high-impact text where its heavy slabs and wide stance can do the work. It performs well on posters, storefront or wayfinding-style signage, bold branding marks, and packaging that aims for a classic, rugged, or vintage-forward voice. For longer passages, it will read strongest at larger sizes with generous spacing.
The tone is bold and assertive, with a classic Americana flavor that reads as dependable and attention-grabbing. Its chunky slabs and compact counters suggest a no-nonsense, workwear character, while the wide stance adds a loud, headline-ready presence. Overall it feels retro and promotional, suited to designs that want impact and familiarity.
The design appears intended to deliver maximum visual weight and a distinctive slab-serif silhouette, combining traditional poster-lettering cues with practical, open joins. Its geometry and sturdy serifs emphasize legibility and punch in display contexts, suggesting a typeface built to hold up in bold print applications.
The uppercase set is especially uniform and sign-like, while the lowercase keeps a similarly weighty color, making mixed-case settings feel dense and emphatic. Numerals match the same chunky construction and strong slabs, maintaining consistency in headings and labeling.