Sans Normal Ombid 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Identidad' by Punchform and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, utilitarian, clean, impact, clarity, versatility, brand voice, legibility, geometric, rounded, sturdy, compact, neutral.
A heavy, geometric sans with clean, monoline construction and generously rounded curves. Counters are open and well-defined, with circular/elliptical bowls in letters like O, Q, and G, and straightforward joins that keep shapes crisp at display sizes. Terminals are mostly flat and blunt, and diagonals (V, W, X, Y) feel solid and stable rather than sharp or delicate. The lowercase maintains clear differentiation (notably a single-storey a and g), with compact apertures and a tight, efficient rhythm in running text.
This font performs best in headlines, logos, and bold typographic statements where its rounded geometry and dense color can carry a layout. It also suits packaging and signage that need quick, high-contrast recognition at a distance, and can work for short UI labels or navigation where a sturdy, friendly sans is desired.
The overall tone is modern and assertive while staying approachable due to the rounded geometry and uncomplicated letterforms. It reads as confident and practical, with a friendly, no-nonsense character suitable for contemporary branding and interface-forward design.
The design appears aimed at delivering a contemporary geometric sans with maximum clarity and impact, prioritizing strong silhouettes, consistent curves, and dependable readability in large sizes. Its simplified forms suggest an intention to be versatile across brand systems while maintaining a distinctive, confident presence.
The numerals are sturdy and highly legible, with consistent stroke weight and clear interior space (especially 8 and 9). The uppercase set feels particularly strong and poster-ready, while the lowercase keeps a straightforward, workmanlike texture that supports short paragraphs and prominent UI labels.