Sans Normal Ogju 10 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, clean, approachable, clarity, impact, modern branding, approachability, simplicity, geometric, rounded, sturdy, open apertures, high legibility.
A robust sans with broad proportions, large counters, and smoothly rounded curves paired with firm, straight terminals. Strokes appear even and steady, with minimal modulation and a consistent rhythm across the alphabet. Uppercase forms are compact and authoritative, while lowercase letters keep simple, geometric constructions and clear joins, maintaining readability at display sizes. Numerals are similarly bold and open, with straightforward shapes that match the letterforms’ weight and width.
This font performs best in attention-driven contexts such as headlines, logos, posters, and packaging where a strong, clean silhouette is important. Its open shapes also make it a practical choice for signage and UI moments that need quick recognition at larger sizes.
The overall tone is friendly and contemporary, projecting clarity and confidence without feeling rigid. Its rounded geometry and generous interior space give it an approachable, upbeat character suited to modern branding.
The design appears intended to deliver a bold, contemporary sans voice with friendly geometric rounding and high clarity. It prioritizes strong presence and straightforward readability, aiming for versatile use across modern brand and display applications.
Wide letterforms and open apertures help prevent dark spots in dense settings, and the heavy weight reads strongly in short lines and headlines. The design leans toward simple, geometric silhouettes rather than humanist calligraphic details, keeping the texture clean and uniform.