Slab Normal Rego 3 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype and 'Georgia Pro' by Microsoft (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, sturdy, assertive, industrial, vintage, impact, legibility, branding, authority, blocky, bracketed, ink-trap feel, compact counters, heavy serifs.
A heavy, slab-serif design with broad proportions, strong vertical stress, and pronounced bracketed serifs. Strokes are thick and confidently drawn, with noticeable contrast between main stems and inner joins that creates tight, compact counters. Curves are robust and slightly squarish in places, while terminals and serifs read as solid, workmanlike blocks with subtle shaping rather than razor-sharp cuts. Overall rhythm is bold and even, prioritizing mass and clarity at display sizes.
Best suited to headlines, posters, signage, and packaging where a strong slab-serif voice is needed and the weight can do the work. It can also support editorial display settings—pull quotes, section openers, and mastheads—where a dense, authoritative texture is desirable.
The tone is firm and dependable, with an industrial, poster-like presence. It evokes classic Western and 19th–20th century printing vernacular—confident, no-nonsense, and slightly nostalgic—without leaning into novelty. The weight and slab structure make it feel authoritative and attention-grabbing.
The design appears intended as a practical, high-impact slab serif that delivers strong presence and legibility for display and branding. Its controlled shapes and consistent serif treatment suggest a workhorse approach aimed at dependable, attention-forward typography rather than delicate nuance.
The lowercase includes sturdy forms with a single-storey “a” and compact apertures, reinforcing the dense, punchy texture in paragraphs. Numerals are similarly heavy and legible, with simplified shapes that match the font’s blocky serif language.