Slab Contrasted Wiga 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazine titles, retro, editorial, confident, playful, impact, nostalgia, warmth, authority, bulky, bracketed, softened, chunky, display.
A heavy, generously proportioned serif with slab-like terminals and clear stroke contrast. The serifs read as broad and assertive, often with softened/bracketed joins that keep the letterforms from feeling overly rigid. Counters are relatively open for the weight, while curves (notably in rounds like O/Q and lowercase a/e) are full and slightly squarish, giving the face a sturdy, compact rhythm. The overall texture is dense and punchy, with strong horizontal emphasis from the wide slabs and a stable, upright stance.
Well suited to headlines, mastheads, posters, packaging, and bold brand statements where a strong typographic voice is needed. It also works for pull quotes and short editorial callouts, especially when given enough spacing to let the serifs and counters stay clear.
The font conveys a bold, vintage-minded confidence—part newspaper headline, part mid‑century advertising. Its chunky slabs and rounded details add a friendly, slightly playful warmth, while the contrast and sturdy construction keep it authoritative and attention-grabbing.
The design appears intended to deliver maximum impact with a classic slab-serif flavor, balancing assertive weight and contrast with softened details for approachability. It aims to be immediately readable at large sizes while projecting a nostalgic, print-forward personality.
At display sizes the strong serifs and contrast create a distinctive pattern and robust word shapes. In tighter settings the dense weight and prominent slabs can dominate the line, so it benefits from generous tracking and leading when used in longer passages.