Sans Normal Ikmar 12 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Goodly' by Asenbayu and 'Galey' by Prestigetype Studio (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, children’s, friendly, playful, chunky, retro, cheerful, approachability, high impact, playfulness, retro charm, rounded, soft, bubbly, compact, smooth.
This typeface uses heavy, rounded strokes with soft terminals and a consistently smooth, monoline-like feel. Counters are generally round and generous, with a compact rhythm and slightly irregular, hand-shaped geometry that keeps forms from feeling purely mechanical. The lowercase is built from simple bowls and short joins, with single-storey constructions where applicable and small, circular dots on i/j. Numerals are stout and rounded, with a clear, friendly silhouette and minimal contrast throughout.
Best suited for short-form display settings such as headlines, logos, product packaging, posters, and social graphics where a friendly, high-impact voice is desired. It can also work well for children’s or family-oriented materials and playful UI moments, especially at medium to large sizes where its rounded counters and soft terminals remain clear.
The overall tone is warm and approachable, with a bold, cartoon-like energy that reads as upbeat rather than formal. Its rounded construction and compact spacing give it a casual, retro-leaning personality suited to lighthearted messaging.
The design appears intended to deliver maximum friendliness and impact through thick, rounded forms and simplified letter structures. It aims for an easygoing, approachable look with a slightly whimsical, hand-shaped finish that prioritizes personality over strict geometric precision.
The design emphasizes clarity through simplified shapes and wide curves, keeping apertures open enough to hold up at display sizes. The heaviness of the strokes and tight internal detailing suggest it will feel most at home when given room to breathe rather than set in long, dense paragraphs.