Sans Normal Adgum 6 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Ava Grand' by Matt Chansky and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, packaging, modern, technical, neutral, clean, efficient, clarity, emphasis, modernity, legibility, utility, oblique, geometric, monoline, open apertures, tall caps.
This is an oblique, monoline sans with a clean geometric foundation and gently rounded curves. Strokes stay even throughout, with smooth joins and crisp terminals that often feel slightly angled rather than fully squared. Proportions run on the roomy side, giving many letters generous internal space; rounded forms like O/C read as near-elliptical, while diagonals (V, W, X, Y) are sharp and straightforward. The lowercase is compact and readable with clear counters, a single-storey a and g, and a short-armed r; numerals are similarly open and simplified, with a slashed 0 for quick differentiation.
It works well for UI labels, product branding, and tech-forward headlines where a clean oblique sans helps convey speed and clarity. The open counters and simplified forms also make it a good fit for signage and packaging where quick recognition matters. In longer settings it will be most effective as a supporting italic for emphasis or as a modern typographic accent rather than a text-only workhorse.
The overall tone is contemporary and utilitarian, leaning toward a streamlined, performance-minded look. Its slant adds motion and emphasis without becoming expressive or calligraphic, keeping the voice neutral and businesslike. The wide, open shapes contribute to a confident, legible presence suited to interface and product settings.
The design intention appears to be a straightforward, modern oblique sans that balances geometric clarity with comfortable spacing and high legibility. It emphasizes quick differentiation and a contemporary rhythm, providing an energetic slanted voice without adding decorative complexity.
The italic angle is consistent across the alphabet and text sample, and spacing appears stable and even in running lines. Several forms prioritize clarity—most notably the slashed zero and the open, un-fussy construction of lowercase bowls and shoulders—supporting fast scanning at display and subhead sizes.