Sans Normal Alrov 17 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Frink Rio' by Brenners Template and 'CF Mod Grotesk' by Fonts.GR (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, confident, friendly, clean, utilitarian, impact, clarity, modern branding, display legibility, neutral utility, rounded, geometric, open apertures, high legibility, even rhythm.
A sturdy sans with broad proportions and generous internal space. Strokes are thick and even, with clean, rational curves and minimal modulation, giving round letters a near-circular feel. Terminals are mostly straight-cut and blunt, while joins stay crisp and controlled, producing a consistent, dense color in text. Counters are open and clear, and the figures follow the same broad, simplified construction for strong readability.
This font suits bold headlines, brand wordmarks, and poster typography where a strong, clean presence is needed. Its open counters and broad forms also make it effective for interface labels, navigation, and signage that must remain legible at a glance.
The overall tone is contemporary and direct, balancing a friendly roundness with a no-nonsense solidity. It feels confident and approachable rather than delicate, with an emphasis on clarity and impact.
The design appears intended as a modern, high-impact sans focused on clarity, consistency, and strong visual presence. Its geometric lean and wide proportions suggest an emphasis on contemporary branding and display use where straightforward readability and a confident voice are priorities.
The combination of wide shapes and heavy strokes creates a compact, punchy texture that holds together well at display sizes. The lowercase shows a straightforward, contemporary build with simple forms and clear differentiation, supporting fast recognition in headlines and short text blocks.