Sans Normal Nonew 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Matt' by Fontfabric, 'Equip' and 'Galvani' by Hoftype, 'Captura Now' by TypeThis!Studio, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, simplicity, brand presence, geometric, rounded, blocky, sturdy, compact counters.
A heavy, geometric sans with broad proportions and a compact, efficient interior space. Strokes are uniformly thick with minimal modulation, producing crisp silhouettes and a strong, even typographic color. Curves are built from smooth, near-circular bowls (notably in C, O, Q, and lowercases like a, e, o), while joins and terminals stay clean and largely horizontal/vertical, keeping the overall construction simple and stable. The lowercase reads as single-storey in key forms (a, g), with a short-armed t and a straightforward, vertical-shouldered n/m, reinforcing a contemporary, utilitarian rhythm.
Best suited to large-scale typography where its mass and broad shapes can work as a graphic element—headlines, posters, packaging, and bold brand wordmarks. It can also perform well in short UI labels or wayfinding when given adequate size and spacing, but dense passages may benefit from generous tracking and leading.
The overall tone is bold and approachable, projecting clarity and certainty without feeling delicate or formal. Its rounded geometry adds friendliness, while the dense stroke weight gives it an assertive, attention-grabbing voice suited to headline-forward design.
The design appears intended to deliver a strong, modern sans voice built from simple geometric forms, prioritizing impact, consistency, and quick recognition over delicacy or calligraphic nuance.
Counters and apertures tend to be tight at this weight, giving the face a compact, impactful texture; letterspacing will play a big role in maintaining legibility in smaller settings. Numerals are similarly robust and simplified, matching the same geometric logic for consistent emphasis across alphanumerics.