Sans Normal Ednew 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Bree' by TypeTogether (names referenced only for comparison).
Keywords: ui labels, product branding, editorial, marketing, signage, modern, clean, dynamic, friendly, neutral, italic companion, clear emphasis, modern utility, readable signage, slanted, humanist, rounded, open apertures, generous spacing.
A slanted sans with smooth, rounded construction and subtly tapered stroke endings that keep the texture even without looking mechanical. Curves are broad and open, counters stay clear, and joins remain crisp, giving the letters a tidy rhythm across mixed case. The uppercase feels straightforward and slightly condensed by the slant, while the lowercase shows a gently humanist flow with single-storey forms and soft terminals. Numerals follow the same rounded geometry, with the 2 featuring a distinctive curved tail and the 0 reading as an oval.
Well-suited to interface labels, product and tech branding, and contemporary editorial layouts where a slanted voice adds emphasis without sacrificing clarity. It also works for posters, packaging, and signage that benefit from a clean, modern italic with consistent rhythm at display and text sizes.
The overall tone is contemporary and approachable: energetic from the slant, but calm and matter-of-fact in its proportions and simple shapes. It reads as practical and clear rather than decorative, lending a light sense of motion without becoming informal or playful.
The font appears designed as a versatile, contemporary italic sans that balances neutrality with a sense of forward motion. Its rounded geometry and open forms suggest an emphasis on readability and a smooth, modern texture for everyday design use.
In text, the italic angle is consistent and the spacing stays comfortable, helping lines hold together smoothly. The design favors clarity through open apertures and clean curves, which supports both short emphasis and longer passages.