Sans Normal Kalaf 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' and 'Berthold Corporate S' by Berthold; 'Monto Grotesk' by Lucas Tillian; and 'Corporate S', 'Corporate S WGL', and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, assertive, impact, motion, modernity, clarity, slanted, rounded, clean, compact, high-impact.
A slanted, heavy sans with rounded, compact bowls and smooth, continuous curves. Strokes stay largely uniform, with blunt terminals and gently softened corners that keep the texture clean at larger sizes. The italics feel more like an engineered oblique than a calligraphic italic, producing a steady right-leaning rhythm. Letterforms are wide enough to read clearly but maintain a tight, efficient silhouette; curves (C, G, O, S) are controlled and near-circular, while diagonals (A, K, V, W, X, Y) are crisp and energetic. Numerals follow the same sturdy, rounded construction for a cohesive set.
Best suited to attention-grabbing settings such as headlines, poster typography, sports and fitness branding, and packaging where an energetic slant adds motion. It can work in short bursts of display text and UI accents, but the heavy weight and persistent slant make it less ideal for extended reading at small sizes.
The overall tone is energetic and forward-leaning, projecting speed and momentum. Its dense weight and smooth curves read as confident and contemporary, with a slightly sporty, headline-driven character rather than a quiet editorial one.
The design appears intended to deliver a modern, high-impact italic sans that feels fast and assertive while staying clean and broadly legible. Rounded geometry and uniform strokes suggest a focus on contemporary versatility and strong presence in display applications.
The face maintains consistent stroke behavior across uppercase, lowercase, and figures, giving paragraphs a strong, even color. The slant creates a pronounced directional flow in longer text, and the rounded counters help prevent the heavy weight from feeling overly rigid.