Sans Normal Lumat 2 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Acumin' by Adobe and 'FF Nort' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, sports branding, app headers, packaging, sporty, punchy, modern, confident, energetic, impact, speed, display, branding, attention, rounded, oblique, compact, sturdy, blocky.
A heavy, oblique sans with thick, uniform strokes and smoothly rounded curves. The letterforms are built from simple geometric shapes with softened corners, producing broad bowls and open apertures that stay clear at large sizes. Proportions lean compact in the capitals while the lowercase shows a tall, dominant x-height and short extenders, giving text a dense, forward-leaning rhythm. Counters in letters like a, e, o, and p remain generous, and the numerals are wide, stable, and strongly weighted to match the uppercase color.
This font is best suited to high-impact display settings such as headlines, posters, promotions, and sports or action-oriented branding. It can also work in short bursts of UI or packaging copy where a compact, energetic voice is needed, but its density and weight make it less ideal for long-form reading at small sizes.
The overall tone is bold and kinetic, with an assertive forward slant that suggests speed and momentum. Its rounded geometry keeps it friendly and contemporary rather than aggressive, making it feel confident and approachable at the same time.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure and a built-in sense of motion from the oblique stance. It prioritizes strong silhouette, fast readability in large type, and a contemporary, athletic character.
The design maintains consistent stroke weight across curves and diagonals, creating an even, poster-like texture in paragraphs. Diagonal-heavy shapes (such as N, V, W, and X) feel particularly muscular due to the combination of weight and slant, while round glyphs stay smooth and highly legible.