Slab Contrasted Pihu 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Calanda', 'Cargan', and 'Shandon Slab' by Hoftype and 'Gazeta Slab' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, friendly, retro, confident, warm, impact, approachability, traditional tone, legibility, chunky, blocky, soft corners, bracketed serifs, robust.
A heavy, compact slab-serif with substantial, blocky serifs and gently rounded joins that soften the overall mass. Strokes are thick and largely even, with only modest modulation, and counters stay open enough to keep the dense weight legible. The serifs read as bold and slightly bracketed, and terminals are blunt and squared, creating a strong baseline and a steady horizontal rhythm. Uppercase forms are broad and emphatic, while the lowercase has a solid, workmanlike build with a single-storey a and g and a sturdy, slightly squared shoulder structure.
This face is well-suited to headlines and short blocks of copy where a strong, friendly slab-serif voice is needed. It works particularly well for posters, signage, and packaging where bold shapes must hold up at a distance, and it can support brand marks or product names that benefit from a sturdy, classic feel.
The tone is grounded and approachable, mixing a traditional slab-serif authority with a casual, slightly retro warmth. Its strong silhouettes feel dependable and assertive, but the softened corners and rounded internal shapes keep it from feeling severe. Overall it suggests straightforward communication—bold, friendly, and a bit nostalgic.
The design appears intended to deliver maximum impact with a dependable slab-serif structure while remaining approachable through softened shaping and open counters. It prioritizes strong word shapes and a confident, high-ink presence for display and branding contexts.
The ampersand is especially chunky and attention-grabbing, matching the weight and presence of the capitals. Numerals are heavy and simplified, designed to read clearly at display sizes, with consistent width and a strong, poster-like stance. Overall spacing appears generous enough to prevent the heavy strokes from clogging in text, though the design clearly favors larger settings.