Slab Contrasted Ugli 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Polyphonic' and 'Prelo Slab Pro' by Monotype, 'LFT Etica Sheriff' and 'Portada' by TypeTogether, and 'Bommer Slab' and 'Bommer Slab Rounded' by dooType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, industrial, collegiate, rugged, retro, impact, sturdiness, heritage, display clarity, slab serif, bracketed, blocky, compact, ink-trap hints.
A heavy, slab-serif design with broad, squared proportions and strong vertical stress. Serifs are prominent and mostly rectangular with subtle bracketing, producing a sturdy, poster-ready silhouette. Counters are relatively tight and apertures lean toward closed, emphasizing mass and solidity, while curves (C, O, S) stay smooth and controlled against the otherwise blocky construction. Terminals are blunt and squared, and the lowercase shows robust stems with compact joins and a sturdy, workmanlike rhythm. Figures are bold and stable, with simple, high-impact shapes suited to display settings.
Best suited for headlines, titles, and short emphatic lines where its heavy slabs and compact counters can deliver impact. It works particularly well for sports and collegiate branding, bold packaging fronts, event posters, and signage that benefits from strong, blocky letterforms.
The overall tone is confident and forceful, with a no-nonsense, utilitarian character. It evokes classic athletic and collegiate lettering as well as industrial signage, balancing vintage familiarity with an imposing, contemporary weight.
The design appears intended to provide a high-impact slab-serif voice that remains legible and structured under heavy weight, offering a familiar collegiate/industrial feel for branding and display typography.
In text, the dense color and tight internal space create strong emphasis and clear hierarchy, especially at larger sizes. The design’s squared serifs and compact counters give it a distinctly punchy texture, making it feel more at home in headlines than in long, small-size reading.