Sans Normal Efmay 11 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'June' and 'June Pro' by Schriftlabor (names referenced only for comparison).
Keywords: ui labels, editorial, captioning, presentations, branding, modern, clean, neutral, informal, efficient, readability, versatility, contemporary, friendly, clarity, monoline, humanist, open counters, slanted, rounded.
A slanted, monoline sans with gently rounded curves and open apertures. Strokes stay even and smooth throughout, with slightly softened terminals and a consistent, airy rhythm. Proportions feel pragmatic rather than geometric: bowls are round but not perfectly circular, and curves are drawn with a humanist touch. The figures are clear and understated, matching the letters’ restrained, no-fuss construction.
Well-suited to interface labels, product copy, and editorial sidebars where a slanted sans can add motion without sacrificing clarity. It also fits presentations and contemporary branding that call for a clean, approachable voice, especially in short-to-medium text settings.
The overall tone is modern and straightforward, with a mild, friendly informality from the steady slant and soft curvature. It reads as practical and unobtrusive rather than expressive, suggesting speed, clarity, and contemporary simplicity.
Likely designed as a versatile italic sans for general-purpose typography, prioritizing consistent rhythm, easy reading, and a contemporary, unobtrusive presence. The restrained shapes and even stroke weight suggest a focus on dependable everyday use rather than decorative impact.
The italic angle is consistent across capitals, lowercase, and numerals, helping text flow in continuous lines. Counters remain open in common problem letters (like c/e/s), supporting clarity at small-to-medium sizes. The design avoids sharp joins and high drama, leaning on smooth curves and even color for a calm texture on the page.