Sans Normal Afris 1 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink, 'Neurial Grotesk' by Indian Type Foundry, 'Remoto' by JAM Type Design, and 'Texta Pro' by Latinotype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, wayfinding, modern, confident, sporty, energetic, clean, dynamic clarity, modern utility, display impact, oblique, geometric, rounded, smooth, open counters.
A slanted sans with a geometric foundation and smooth, rounded curves. Strokes are even and steady, with clean terminals and broadly proportioned capitals that feel spacious and stable. Round letters like O and Q are close to circular, while straight-sided forms (E, F, H, N) keep crisp edges and consistent rhythm. The lowercase maintains a clear, straightforward structure with open apertures and a simple, utilitarian construction, and the numerals follow the same clean, contemporary logic.
This font is well suited to branding systems that need a modern, kinetic feel, as well as headlines, posters, and packaging where a bold, streamlined voice helps carry the message. Its clean shapes and open counters also make it a solid choice for wayfinding and short UI labels where clarity and quick recognition matter.
The overall tone is modern and forward-leaning, projecting motion and momentum without feeling aggressive. Its neat geometry and even color give it a dependable, contemporary voice suited to brands that want to feel active, efficient, and up to date.
The design appears intended to blend geometric clarity with a sense of speed, using a consistent oblique slant and simplified, rounded structures to create a contemporary sans that reads confidently in prominent, attention-facing settings.
The italic angle is pronounced enough to read as intentionally dynamic, yet the forms remain highly legible thanks to generous counters and uncluttered joins. The wide stance and rounded bowls help it hold presence at display sizes while staying orderly in longer lines.