Sans Normal Vubab 13 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Otoiwo Grotesk' by Pepper Type, 'Ordina' by Schriftlabor, 'Nu Sans' by Typecalism Foundryline, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, approachable, playful, retro, punchy, impact, friendliness, clarity, compactness, versatility, rounded, soft terminals, compact, chunky, high legibility.
A heavy, rounded sans with compact proportions and a lively rhythm. Strokes are consistently thick with softened corners and gently curved joins, giving letters a sturdy, cushiony silhouette. Counters are relatively open for the weight, and apertures stay clear, supporting readability at display and short-text sizes. Overall spacing feels even and pragmatic, with a slightly condensed stance that keeps words tight and impactful.
Best suited to headlines, posters, branding, and packaging where a dense, friendly presence is needed. It also works well for signage, labels, and UI callouts that benefit from strong stroke weight and clear letterforms at a glance.
The soft geometry and rounded terminals create an approachable, upbeat tone. It reads as friendly and slightly retro, with a confident, no-nonsense solidity that works well for energetic messaging and bold labels without feeling aggressive.
The likely intention is a compact, high-impact sans that stays welcoming through rounded shaping. It aims to balance boldness with clarity, delivering a durable, contemporary display voice with a hint of retro softness.
The design leans on simple, geometric construction with softened edges, producing smooth outlines and consistent color across lines. Numerals match the alphabet’s weight and rounding, keeping a cohesive texture in mixed text settings.