Sans Normal Oklut 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alliance' by Degarism Studio, 'Helvetica Now' by Monotype, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: branding, headlines, ui text, signage, posters, modern, confident, clean, friendly, neutral, clarity, versatility, modernization, legibility, geometric, monoline, rounded, compact, sturdy.
A sturdy sans with monoline strokes and largely geometric construction. Curves are smooth and near-circular in letters like C, O, and Q, while terminals are clean and mostly squared, giving the face a crisp, contemporary finish. Proportions are compact with generous counters; the lowercase shows a single-storey a and g, a short-shouldered r, and a flat-topped t, all contributing to an efficient, even texture in text. Numerals are straightforward and legible, with simple, open shapes and consistent stroke weight.
It suits contemporary branding and packaging where a solid, approachable sans is needed, and performs well in headlines thanks to its compact proportions and strong presence. The clear shapes and generous counters also make it a practical choice for UI labels, dashboards, and signage that require quick recognition at a range of sizes.
The overall tone is modern and dependable, balancing friendly rounded forms with a no-nonsense, utilitarian clarity. It reads as confident and contemporary without feeling quirky or decorative, making it comfortable for everyday interface and brand communication.
The design appears intended to provide a modern, broadly usable sans that emphasizes geometric clarity and consistent rhythm in both display and text settings. Its simplified lowercase forms and sturdy construction suggest a focus on legibility, versatility, and a contemporary visual voice.
Diagonal strokes (V, W, X, Y) are robust and tightly drawn, and the bowls in B, P, R, and 8 feel full and well-balanced, supporting strong color at display sizes. The lowercase is notably simple and geometric, favoring clarity over calligraphic nuance.