Sans Normal Lubih 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Ardena' by Fincker Font Cuisine, 'Riveta' by JCFonts, 'Neue Reman Gt' by Propertype, and 'Masny' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, modern, confident, friendly, impact, motion, attention, approachability, modernity, oblique, compact, rounded, blunt, punchy.
A heavy, oblique sans with broad proportions and rounded, softened outer curves paired with blunt terminals. The letterforms show a stable, low-contrast stroke with a slightly compressed feel in bowls and counters, keeping shapes dense and graphic. Curves are smooth and circular in forms like O, C, and G, while diagonals and joins stay sturdy and uncomplicated, producing a consistent, poster-like color across lines of text. Spacing appears set for impact, with tight internal counters and assertive silhouettes that remain readable at large sizes.
Best suited to headlines, posters, and high-impact branding where a strong, kinetic voice is needed. It can work well for sports and lifestyle graphics, packaging callouts, and short promotional copy, especially in larger sizes where its dense forms and oblique rhythm read cleanly.
The overall tone is energetic and forward-leaning, with a sporty, assertive character that feels contemporary and attention-driven. Its rounded geometry keeps the mood approachable rather than aggressive, balancing strength with friendliness.
The design appears intended to deliver a fast, punchy typographic voice: a bold oblique sans that prioritizes visibility and momentum, with rounded geometry to keep the personality approachable and broadly usable in display settings.
The italic slant is pronounced enough to suggest motion, and the bold weight minimizes delicate detail, making punctuation-like apertures and counters especially important for clarity. Numerals share the same dense, rounded construction, giving mixed alphanumeric settings a uniform, cohesive rhythm.