Sans Superellipse Hidus 16 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Newhouse DT' by DTP Types, 'Neusa Neu' by Inhouse Type, 'Posting Sans' by K-Type, 'Chandler Mountain' by Mega Type, and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, confident, industrial, punchy, utilitarian, modern, impact, clarity, modernity, approachability, structure, compact, geometric, rounded corners, blocky, sturdy.
A heavy, geometric sans with a compact, blocky build and rounded-rectangle (superellipse) curves. Strokes are consistently thick and even, with square terminals softened by subtle rounding, giving counters and bowls a squarish, engineered feel rather than purely circular. Proportions favor large internal space and a tall lowercase, while apertures stay fairly tight and the overall rhythm reads dense and authoritative. Numerals and capitals maintain the same robust, simplified construction, optimizing for impact over delicacy.
Best suited to headlines, posters, packaging, and branding where strong presence and quick recognition are needed. It also fits short UI labels or wayfinding/signage at larger sizes, especially in environments that benefit from a sturdy, engineered aesthetic.
The tone is direct and assertive, with an industrial, no-nonsense presence. Its rounded corners keep the boldness from feeling harsh, adding a friendly, contemporary edge while still reading strong and functional.
The design appears intended to deliver maximum visual impact with a clean, contemporary geometry, combining strong block forms with softened corners for approachability. It prioritizes bold clarity and a cohesive, constructed look across letters and numerals.
In text, the dense weight and compact spacing create a dark, attention-grabbing color that holds together well at display sizes. The squared-off curves make shapes like C, G, O, and S feel more technical and mechanical than humanist, reinforcing a constructed, modern voice.