Sans Normal Abber 1 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, infographics, modern, clean, technical, neutral, efficient, forward motion, contemporary utility, functional clarity, neutral branding, oblique, geometric, open apertures, rounded terminals, straight cuts.
A slanted sans with smooth, rounded curves and a steady, low-modulation stroke. Forms lean consistently to the right with a crisp, engineered feel: circular counters are clean and open, and joins are simplified without decorative detail. Uppercase shapes read broad and stable, while lowercase has compact, utilitarian constructions; the single-storey “a” and “g” reinforce the contemporary, geometric direction. Numerals follow the same straightforward build, with clear bowls and simple diagonals.
Well suited to contemporary interfaces, dashboards, and product branding where a clean, slanted sans can add momentum. It should also work for short to medium-length editorial or marketing copy, as well as signage and infographic labeling that benefits from open counters and a steady typographic color.
The overall tone is modern and matter-of-fact, conveying speed, clarity, and a slightly technical attitude. Its oblique stance adds forward motion without feeling expressive or calligraphic, keeping the mood neutral and businesslike.
The design appears aimed at providing a practical, modern sans with an inherent forward-leaning dynamism, balancing geometric clarity with readable, open letterforms for everyday display and text applications.
The rhythm is even and legible, with generous interior spaces and minimal ornamentation. Diagonals (as in A, K, V, W, X, Y) are sharp and consistent, and curved letters maintain smooth continuity, supporting a tidy, controlled texture in text.