Sans Normal Adbev 14 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Neue Reman Sans' by Propertype and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui, branding, headlines, editorial, signage, modern, energetic, clean, efficient, confident, clarity, momentum, neutrality, usability, modernization, open counters, rounded forms, crisp, smooth.
This is a slanted sans with smooth, round curves and an even, consistent stroke that stays calm across bowls and straight stems. Proportions are generous and open, with broad letterforms and clear internal counters that help the shapes breathe at text sizes. Curves are neatly controlled rather than geometric to the point of rigidity, and terminals appear clean and direct, reinforcing a crisp, modern rhythm.
It suits interface typography, product branding, and contemporary editorial layouts where a clean sans with a lively slant is useful. It also works well for headlines, subheads, signage, and marketing materials that need a modern, forward-moving tone without becoming decorative.
The overall tone is modern and brisk, with a forward-leaning energy that feels active and efficient. Its clean, unornamented construction reads as straightforward and contemporary, with a slightly sporty, tech-leaning confidence.
The design appears intended to deliver a contemporary, no-fuss voice with a built-in sense of motion from the slant. It prioritizes clarity and consistency—round forms, ample spacing, and steady stroke behavior—so it can stay readable while still feeling dynamic.
The numerals follow the same smooth, rounded logic as the letters, and the uppercase set keeps a simple, balanced silhouette that pairs cleanly with the more compact lowercase. Overall spacing and counters look intentionally open, supporting legibility in continuous text as shown in the sample paragraph.