Serif Contrasted Upgo 7 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Zesta' by Indian Type Foundry and 'Acta Display', 'Acta Pro Display', 'Glosa Display', and 'Prumo Display' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, fashion, branding, posters, luxury, dramatic, refined, editorial impact, premium branding, high-contrast elegance, display sophistication, hairline serifs, vertical stress, ball terminals, sharp apexes, elegant curves.
A high-contrast serif with vertical stress and striking hairline detailing against weighty stems. Serifs are crisp and pointed with minimal bracketing, giving joins a clean, cut-like finish. The proportions lean display-forward: counters are relatively tight, curves are polished, and several letters show sculpted, calligraphic modulation (notably in S, C, and G). Lowercase includes prominent ball terminals and a single-storey g with a large, rounded ear and a generous lower bowl, while the numerals mix strong verticals with delicate hairlines for a dramatic black-to-white rhythm.
Best suited to display sizes where its thin strokes and crisp serifs can be appreciated—magazine headlines, fashion and beauty branding, premium packaging, and poster typography. It can also work for short editorial deck copy or pull quotes when given ample size and comfortable spacing.
The tone is poised and theatrical—glamorous without being ornate. Its sharp hairlines and glossy contrast read as modern-luxe and magazine-like, with an assertive, headline-driven confidence.
Designed to deliver a contemporary Didone-like impact: strong vertical structure, dramatic contrast, and razor-fine finishing that reads as premium and editorial. The glyph shapes balance classical serif formality with a few modern, characterful details to keep large-scale typography feeling lively rather than rigid.
In text, the font produces a pronounced sparkle from the hairlines and terminals, especially around punctuation, joints, and the tops of verticals. The cap set feels stately and stable, while the lowercase adds personality through rounded terminals and lively curve modulation, creating a refined but slightly playful rhythm when set large.