Sans Normal Egmah 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, pull quotes, friendly, casual, contemporary, approachable, airy, friendly emphasis, modern casual, soft readability, humanist tone, rounded, humanist, open apertures, calligraphic slant, soft terminals.
This typeface presents a gently slanted sans design with rounded forms and smooth, continuous curves. Strokes stay fairly even with subtle modulation, and most terminals are softly finished rather than sharply cut. Counters are open and generous, with wide, circular bowls in letters like O and e that keep the texture light and breathable. The overall rhythm is relaxed and slightly lively, with a hand-drawn, humanist feel visible in the varied joins and the flowing, angled entry/exit strokes on several letters.
It works well for branding and packaging that want a contemporary, approachable voice, and for posters or headlines where a gentle italic emphasis is desirable. In editorial settings it can serve effectively for pull quotes, captions, or short passages where a relaxed, personable texture is preferred over strict neutrality.
The italic slant and rounded construction give the font an informal, friendly tone that feels modern and conversational. It reads as approachable and lighthearted rather than technical or severe, making it well suited to messaging that benefits from warmth and ease.
The design appears intended to offer an easygoing italic companion with rounded, humanist forms that maintain clarity while adding motion and personality. It balances clean sans construction with a subtle handwritten cadence to create friendly emphasis in display and short text applications.
Uppercase forms are clean and simple, while the lowercase introduces more personality through curved shoulders and fluid strokes. Numerals are straightforward and readable with the same soft, rounded logic, contributing to a cohesive typographic color in mixed text.