Sans Normal Gogov 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, packaging, posters, modern, friendly, clean, casual, approachable, warm modernity, easy reading, stylish emphasis, soft clarity, rounded, monoline, humanist, airy, open.
A slanted, monoline sans with rounded terminals and softly curved construction throughout. Curves are generous and open, with circular bowls (notably in C, O, Q, and lower-case e) and smooth joins that keep the texture even in text. The capitals are simple and upright in structure but consistently angled, while the lowercase shows a single-storey a and g, a narrow, arcing f, and a descender on y that sweeps smoothly. Figures follow the same rounded, streamlined logic, giving numerals a clear, contemporary rhythm.
Well-suited for brand identities, lifestyle/editorial typography, and packaging where a clean but personable sans is needed. It can also work for UI labels and in-app text when a softer, more conversational tone is preferred, and it scales nicely for posters and marketing headlines.
The overall tone is modern and approachable, with a gentle informality coming from the consistent slant and rounded endings. It reads clean and calm rather than sharp or technical, lending a friendly voice to headlines and short passages.
Likely designed to provide a contemporary italic sans that stays legible while feeling warmer than a strictly geometric approach. The rounded terminals and open counters suggest an aim for smooth reading in text while retaining a distinct, stylish slant for emphasis.
The spacing and proportions feel slightly lively and hand-influenced without becoming quirky, producing an even color in paragraphs. The italic angle is steady across cases and numerals, helping mixed content (like the pangrams) maintain a cohesive flow.