Sans Normal Vekow 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, posters, social, friendly, casual, approachable, humanist, playful, warmth, informality, readability, motion, rounded, soft terminals, slanted, monoline, open counters.
A slanted, monoline sans with rounded, soft-ended strokes and gently irregular, hand-drawn geometry. Curves are generous and open, with circular and elliptical construction evident in bowls and numerals, while straights remain slightly relaxed rather than rigid. Spacing feels even and readable, and the forms maintain a consistent rhythm across caps, lowercase, and figures, with the italic angle providing continuous forward motion.
Well-suited for editorial pull quotes, lifestyle branding, packaging, posters, and social graphics where a friendly italic voice helps create momentum and approachability. It can also work for short UI or signage phrases when a casual, human tone is desired over strict neutrality.
The overall tone is warm and informal, leaning friendly and conversational rather than technical or corporate. The soft terminals and subtle human irregularity give it a personable, approachable character that suits lighthearted messaging without becoming overly decorative.
The design appears intended to deliver a clean sans foundation with an italic, human touch—prioritizing warmth and readability through open counters, rounded terminals, and a relaxed, slightly variable rhythm.
Uppercase shapes stay simple and rounded, while lowercase letters show more personality through relaxed joins and asymmetrical curves. Numerals follow the same soft, rounded logic and read clearly at display sizes, reinforcing a cohesive, everyday texture in running text.