Sans Normal Oldub 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s media, brand marks, friendly, playful, casual, handmade, retro, approachability, personality, informal display, human texture, brand friendliness, soft corners, rounded, chunky, bouncy, informal.
A heavy, rounded sans with softly irregular contours and a gently uneven rhythm. Strokes are thick and low-contrast, with blunted terminals and subtly wobbly edges that keep the forms from feeling mechanically geometric. Counters are open and generously sized, while curves (C, O, S) read as smooth, slightly squashed shapes. Uppercase proportions are sturdy and compact, and the lowercase shows simple, single-storey constructions (a, g) with short, friendly joins and modest ascenders/descenders.
Best suited to display roles such as posters, headlines, packaging, and short marketing copy where its friendly irregularity can be a feature. It also fits playful identities, labels, and children-oriented materials, and can work for logos or wordmarks when a warm, informal voice is desired.
The overall tone is warm and approachable, leaning toward playful and handmade rather than strict and technical. Its slightly bouncy outlines give it an easygoing, human feel that reads as cheerful and informal at a glance.
The design appears intended to deliver a bold, approachable sans with a hand-shaped feel—prioritizing charm and readability over rigid geometric precision. Its consistent weight and softened geometry suggest a display-first font made to stand out with personality in short to medium text settings.
The numerals match the letterforms with rounded, weighty shapes; several characters show small idiosyncrasies (like the Q tail and the angled diagonals in K and X) that add personality. Spacing appears comfortable for display settings, with a lively texture in sentence case that emphasizes the font’s casual character.