Sans Normal Ipmah 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Remoto' by JAM Type Design, 'Modica' and 'Technica' by Monotype, and 'Loew' and 'Loew Next' by The Northern Block (names referenced only for comparison).
Keywords: posters, packaging, headlines, kids branding, social graphics, playful, friendly, cartoonish, bouncy, chunky, playful display, friendly branding, attention grabbing, informal voice, rounded, soft corners, oblique slant, inward counters, compact joins.
This typeface is a heavy, rounded sans with a consistent oblique slant and softly blunted terminals. Forms are built from thick strokes and large bowl shapes, with small, rounded counters that create an ink-trap-like feel at joins and tight interior spaces. Curves dominate the construction, while straighter segments (as in E, F, T, and Z) remain softened and slightly irregular, giving the letterforms a hand-drawn, rubbery rhythm. Spacing and proportions feel sturdy and compact, and the figures mirror the same bulbous, simplified geometry for strong visual continuity.
Best suited to display settings where its bold, rounded silhouettes can carry personality—such as posters, playful branding, packaging, and social media graphics. It can also work for short subheads and callouts, especially where a friendly, informal voice is desired, but is less ideal for dense paragraphs or small UI text due to its tight counters and heavy texture.
The overall tone is cheerful and informal, with a cozy, toy-like softness that reads as approachable rather than technical. Its energetic slant and plump shapes suggest fun, kid-friendly messaging, and the slightly quirky construction adds personality without becoming chaotic.
The design appears intended to deliver a warm, humorous, high-impact look through rounded geometry, a consistent oblique stance, and compact, inked-in interiors that amplify boldness and character. It prioritizes approachability and visual punch over strict neutrality or long-form readability.
The uppercase and lowercase maintain a unified, rounded silhouette, and the numerals follow the same bold, simplified styling for dependable set cohesion. At smaller sizes, the tight counters and heavy interior joins may reduce clarity, while at display sizes the distinctive chunky shapes and lively rhythm become a key feature.