Sans Other Lerat 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Mayberry' by Ascender, 'FF Milo' and 'FF Nuvo' by FontFont, 'Akwe Pro' by ROHH, 'Karmina Sans' by TypeTogether, 'Gardenia' by W Type Foundry, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, rounded, chunky, casual, approachability, impact, clarity, personality, soft corners, bulky, bouncy, open counters, slab-like terminals.
A heavy, soft-cornered sans with a compact, chunky build and gently rounded terminals. Strokes are broadly uniform with minimal contrast, and many joins and ends read slightly squared-off rather than fully circular, giving a sturdy, blocky rhythm. The forms are wide and stable with open counters, and the lowercase shows simple, functional construction (single-storey a and g) that keeps shapes direct and legible at larger sizes.
Best suited for display settings where warmth and impact are needed—headlines, posters, product packaging, and brand marks that want a friendly, substantial voice. It can also work for short UI labels or signage when a bold, approachable presence is desired, while extended text is likely better kept to larger sizes and shorter passages.
The overall tone feels approachable and upbeat, combining robustness with a relaxed, informal friendliness. Its rounded edges and roomy shapes suggest a playful, kid-safe energy while still reading as confident and attention-grabbing.
The design appears aimed at delivering a strong, highly readable sans with softened edges and a casual, personable character. Its simplified lowercase construction and sturdy proportions suggest an intention to balance playfulness with dependable legibility in eye-catching applications.
Several glyphs show subtly idiosyncratic geometry—particularly in diagonals and curved joins—which adds personality and a hand-shaped feel without becoming decorative. Numerals follow the same chunky logic, with large bowls and straightforward silhouettes that prioritize clarity.