Print Utkav 3 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, greeting cards, craft branding, friendly, folksy, handmade, casual, storybook, hand-lettered feel, approachable tone, casual readability, playful display, rounded, bouncy, open, soft, quirky.
A lively hand-drawn print with slightly irregular contours and a gently bouncy baseline. Strokes show subtle modulation and tapering, with rounded terminals and small flicks that evoke pen or brush movement. Counters are open and generous, and many forms lean on simplified, humanist skeletons rather than strict geometric construction. Uppercase letters feel a bit taller and more display-oriented, while lowercase maintains clear, readable shapes with noticeable variation in width and rhythm across the alphabet and figures.
Well suited to short to medium-length text where an inviting, informal voice is desired, such as children’s titles, packaging copy, café menus, craft and handmade branding, and promotional posters. It can also add personality to pull quotes and headings when a friendly, non-corporate tone is needed.
The overall tone is warm and approachable, with an informal, handmade charm. Its slight unevenness reads as personable rather than rustic, giving text a conversational, storybook feel that avoids stiffness while staying legible.
The design appears intended to mimic neat, hand-lettered print—casual and personable, but organized enough for comfortable reading. It prioritizes warmth and character through controlled irregularity, rounded terminals, and an easy, conversational rhythm.
Figures share the same drawn character as the letters, with soft curves and occasional angled entry/exit strokes. The texture is consistent across the set, so longer passages keep an even color while still showing the human touch in small shape quirks and spacing nuances.