Serif Normal Pima 1 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, fashion, classic, dramatic, elegant display, editorial authority, premium branding, classic revival, didone-like, hairline, crisp, sculpted, bracketed.
A polished, high-contrast serif with razor-thin hairlines and broad, vertical dominant stems. Serifs are sharp and refined, often wedge-like, with minimal bracketing that keeps joins crisp. Bowls and rounds show strong thick–thin modulation and tight apertures, while horizontals stay delicate, giving a bright, sparkling texture. Proportions feel generous and slightly expanded, and the overall rhythm is formal and composed, with display-oriented detailing in both caps and lowercase.
Best suited to headlines, pull quotes, mastheads, and other editorial settings where sharp contrast and refined detailing can be appreciated. It also fits luxury branding and packaging that benefits from an elegant, high-end voice. For extended reading, it will perform most confidently at comfortable sizes with ample spacing and good reproduction conditions.
The font reads as poised and upscale, projecting a magazine-ready elegance with a dramatic, couture sensibility. Its stark contrast and precise finishing convey authority and refinement rather than warmth, making it feel ceremonial and premium.
The design appears intended as a contemporary take on a classic high-contrast serif, prioritizing elegance, clarity of silhouette, and a refined, premium finish. Its wide stance and crisp terminals suggest a focus on impactful display typography that remains orderly and traditional in structure.
Uppercase forms are stately and sculptural, and the italicization is absent, keeping the tone firmly formal. Numerals share the same high-contrast logic; some figures feature striking hairline diagonals and fine terminals that will look best when given room and sufficient size. In text, the extremely thin strokes can visually recede, emphasizing the bold verticals and creating a shimmering, high-fashion color.