Serif Contrasted Utma 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype, 'Bauer Bodoni' by Linotype, 'Bodoni SB' by Scangraphic Digital Type Collection, 'Abril' by TypeTogether, and 'Ambroise Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, fashion, magazines, posters, branding, editorial, luxury, dramatic, classic, premium display, editorial impact, classic revival, headline clarity, didone-like, vertical stress, hairline serifs, ball terminals, crisp.
A high-contrast serif with a strongly vertical rhythm, built from thick, dark stems paired with very fine hairlines and sharp, delicate serifs. Curves are taut and sculpted, with pronounced teardrop/ball terminals appearing in several lowercase forms (notably the a, c, f, j, y) and a crisp, chiseled feel at joins. Proportions are broad and display-oriented, with tall capitals, generous sidebearings, and a steady upright stance; counters are cleanly cut, giving the black-and-white contrast a polished, poster-ready presence. Numerals follow the same high-contrast logic, mixing sturdy verticals with thin connecting strokes and refined terminals.
Best suited to display typography: magazine and book covers, fashion or beauty branding, luxury packaging, posters, and high-impact headlines. It can work for short pull quotes or subheads when set with comfortable leading and enough size to preserve the fine hairlines.
The overall tone is formal and theatrical, projecting a sense of luxury and editorial authority. Its dramatic contrast and crisp detailing evoke fashion and cultural publishing, with an assertive voice suited to premium branding and headline-led layouts.
The design appears intended to deliver a contemporary take on a classic high-contrast serif for premium, attention-grabbing typography. Its wide proportions and crisp terminals prioritize elegance and impact over neutral, long-form readability.
At larger sizes the hairline elements read as intentionally elegant, while at smaller sizes they may become visually fragile due to the extreme stroke contrast. The font’s wide set and strong vertical stress create a stately pace in text, favoring short runs and display settings where spacing and sharp terminals can breathe.