Sans Superellipse Pemij 9 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Trade Gothic Next' and 'Trade Gothic Next Soft Rounded' by Linotype, and 'Noison' by Lone Army (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, industrial, playful, retro, assertive, friendly, high impact, compact strength, friendly geometry, display emphasis, blocky, rounded, compact, chunky, sturdy.
This typeface uses heavy, compact letterforms built from rounded-rectangle curves and straight, slab-like terminals. Counters are tight and openings are often small, giving the shapes a dense, poster-ready color. Curves (C, G, O, S, 8) read as softened superellipses rather than true circles, while verticals and horizontals stay firm and geometric. The lowercase maintains a straightforward, single-storey construction where applicable, with short extenders and a squat, solid rhythm; numerals follow the same blocky, rounded logic for consistent texture.
It suits high-impact applications such as headlines, posters, and signage where dense, bold shapes help words hold their ground from a distance. The sturdy, rounded industrial feel also works well for branding, packaging, and short promotional copy where a compact, punchy voice is desirable.
The overall tone feels bold and workmanlike but not harsh, thanks to the softened corners and rounded bowls. It suggests a utilitarian, slightly retro display attitude—confident and attention-grabbing, with a friendly, approachable edge that keeps it from feeling overly technical.
The design appears aimed at producing maximum visual weight in a condensed footprint, using rounded-rectangle construction to balance toughness with approachability. Its consistent, geometric silhouettes prioritize recognizability and graphic impact over delicate detail.
Spacing and internal whitespace feel intentionally economical, which increases impact at large sizes but can make small sizes feel darker. The uniform stroke heft and rounded-rect geometry create a distinctive, cohesive silhouette across capitals, lowercase, and figures.