Sans Normal Bugil 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, branding, children’s media, friendly, casual, playful, approachable, handmade, human feel, soften tone, add charm, friendly display, rounded, soft terminals, quirky, lively, informal.
A rounded sans with softly swollen strokes and gently irregular, hand-drawn-looking contours. Curves are generous and open, with circular counters and smooth joins, while verticals and diagonals show slight waviness that keeps the rhythm lively. Terminals tend to be softened and subtly flared rather than sharply cut, and the overall spacing feels airy with clear interior shapes, helping the forms stay readable despite the informal texture.
Best suited to display roles where a friendly voice is desired—posters, packaging, branding accents, and short headlines. It can work in brief passages or pull quotes when you want warmth and informality, but its textured, hand-made rhythm will be most effective at larger sizes.
The face reads warm and personable, with a lightly quirky character that suggests a human touch rather than strict geometric precision. Its relaxed shapes and buoyant rhythm give it a playful tone that can feel welcoming and conversational.
Designed to deliver a casual sans-serif voice with softened geometry and a human, slightly imperfect finish. The intent appears to balance clear, open letterforms with an expressive stroke character that adds charm and approachability.
The punctuation and numerals follow the same softened, slightly uneven stroke logic as the letters, which helps maintain consistency in mixed text. In longer lines, the gentle irregularity adds personality, making it feel more expressive than a strictly neutral sans.