Sans Normal Asmoh 2 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Shelf' by 21Type, 'Machinato' by Jelloween, 'Sana Sans' by Latinotype, and 'Quercus Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, product branding, packaging, signage, modern, friendly, clean, approachable, casual, readability, versatility, modern warmth, everyday tone, rounded, humanist, open apertures, soft terminals, generous spacing.
A rounded, upright sans with smooth curves and softly finished terminals. Proportions feel slightly tall through the lowercase, with open counters and clear apertures that keep shapes breathable in text. Strokes stay even and calm, while the overall rhythm is gently organic rather than strictly geometric, with subtle irregularities in curvature that add warmth. Numerals and capitals follow the same rounded construction, maintaining consistent color and comfortable spacing.
It works well for interface copy, short-to-medium body text, and general-purpose editorial where a soft, readable sans is needed. The rounded construction and open counters also suit product branding, packaging, and signage that benefits from an approachable, contemporary feel.
The tone is modern and friendly, aiming for clarity without feeling sterile. Its soft curves and open forms give it an approachable, everyday voice that suits contemporary interfaces and casual branding.
The design appears intended as a versatile, friendly sans focused on readability and a smooth, modern texture. It balances clean construction with mild humanist warmth to stay comfortable in both text and display settings.
Round letters like C, G, O, and S show broad, smooth bowls that read cleanly at size, while junctions in letters like n, m, and h stay uncomplicated and sturdy. The mix of wide round forms and narrower verticals creates a lively, readable texture across longer lines.