Sans Normal Virim 12 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, sportswear, friendly, energetic, sporty, retro, impact, approachability, motion, informal tone, rounded, oblique, soft terminals, compact, bouncy.
A heavy, oblique sans with rounded construction and smooth, low-contrast strokes. Curves are generously flared and corners are softened, giving bowls and counters a compact, cushioned feel. The slant is consistent across capitals, lowercase, and figures, and the rhythm reads lively due to slightly variable letter widths and tight, efficient internal spaces. Numerals follow the same rounded, forward-leaning pattern, with simple, sturdy shapes designed for strong silhouette clarity.
Best suited to display settings where impact and warmth are needed—headlines, logos, product names, posters, and packaging. It can also work for short bursts of text such as callouts, UI badges, or social graphics, especially where a dynamic, informal voice is desired.
The overall tone is upbeat and approachable, balancing strength with softness. Its forward slant and rounded terminals suggest motion and informality, making it feel sporty and optimistic rather than formal or technical.
The design appears intended to deliver a strong, high-visibility italic voice with rounded, approachable forms. It prioritizes bold presence and quick recognition, using consistent slant and soft geometry to communicate motion and friendliness.
Uppercase forms stay clean and geometric while the lowercase introduces more personality through rounded shoulders and compact bowls. The dot on the “i” is circular and prominent, reinforcing the friendly, soft-edged theme, and the figures maintain a consistent, cohesive color with the letters.