Sans Normal Rekip 1 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, packaging, branding, children’s, headlines, playful, friendly, handmade, casual, quirky, approachability, handmade feel, display impact, warmth, personality, rounded, soft, bouncy, informal, chunky.
A rounded sans with thick, softly swollen strokes and gently irregular contours that suggest a hand-drawn construction. Curves dominate the structure, with broad bowls and blunted terminals; straight strokes are slightly bowed, producing a lively, uneven rhythm. The italic slant is modest but consistent, and spacing feels open with comfortable counters, keeping forms readable despite the chunky weight. Overall proportions are fairly compact with smooth joins and a subtly “wobbly” baseline presence that adds character without collapsing legibility.
Well suited to posters, packaging, and branding that benefits from a friendly, handcrafted voice. It works especially well for headlines, short blurbs, labels, and callouts where its chunky rounded forms can read clearly and carry personality. It can also fit children’s materials, casual editorial sidebars, and playful digital UI accents used sparingly.
The font projects an approachable, upbeat tone—more personable than formal—like marker lettering refined into a cohesive typeface. Its rounded massing and mild irregularities give it warmth and humor, making it feel conversational and kid-friendly rather than corporate or technical.
The design appears intended to capture the feel of casual hand lettering in a consistent, display-ready sans, prioritizing warmth, approachability, and visual punch over strict geometric precision.
The numerals and capitals share the same soft, inflated geometry, helping mixed-case settings look cohesive. In text, the strong color and rounded shapes create high impact at larger sizes, while the slight irregularity adds charm and motion in headlines.