Sans Normal Berud 11 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, signage, labels, retro, friendly, quirky, casual, playful, space saving, approachability, display clarity, brand character, condensed, rounded, monoline, soft terminals, bouncy rhythm.
A condensed, monoline sans with softly rounded curves and slightly irregular, hand-drawn energy. Strokes stay even throughout, with narrow proportions, open counters, and gently tapered or rounded terminals that keep forms from feeling rigid. The lowercase shows simple, readable constructions with a single-storey feel in round letters and compact bowls, while the uppercase is tall and clean, maintaining consistent vertical stress. Numerals follow the same narrow, rounded logic, giving the set a cohesive, lightly informal texture in text.
Well-suited to posters, headlines, packaging, and labels where a compact width helps fit more characters per line while still feeling friendly. It can also work for short UI labels or informational signage when set at comfortable sizes with modest tracking to preserve legibility.
The overall tone feels approachable and lightly retro, with a casual warmth that suggests signage or mid-century display lettering. Its narrow, upright stance keeps it practical, while the soft curves and slightly bouncy rhythm add personality without becoming decorative.
The design appears intended to provide a space-saving, approachable sans for display and short text, combining clean geometry with softened terminals to avoid a stark, technical feel. It balances practicality with a subtle handcrafted charm that adds character to titles and branding.
In running text, the condensed spacing creates a brisk vertical cadence; the rounded joins and open apertures help maintain clarity despite the narrow build. The design reads best when allowed a bit of breathing room in tracking, especially in dense paragraphs or all-caps settings.