Slab Contrasted Pifi 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype; 'Corporative Slab', 'Newslab', and 'Sánchez Niu' by Latinotype; 'Eksja' by Protimient; 'Marek Slab' by Rosario Nocera; and 'Kheops' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, collegiate, retro, assertive, friendly, sporty, high impact, heritage feel, brand presence, athletic tone, poster punch, blocky, bracketed, ink-trap-like, softened, sturdy.
A heavy, blocky slab-serif with broad proportions and compact counters. The serifs read as chunky and mostly squared, with subtle bracketing and occasional notched/ink-trap-like cut-ins where strokes meet, giving joins a carved, print-oriented feel. Curves are full and rounded (notably in C, G, O, Q and the lowercase bowls), while verticals and horizontals stay firm and even, producing a steady, poster-weight rhythm. Numerals are equally robust and geometric, matching the letterforms’ wide stance and solid texture.
Best suited to display typography where strong presence and quick recognition are needed: headlines, posters, sports and collegiate branding, badges, and bold packaging. It can also work for short text elements like pull quotes or section headers when generous spacing and size keep the dense letterforms from feeling crowded.
The overall tone is confident and energetic, mixing a vintage athletic/collegiate flavor with a warm, approachable friendliness. Its dense color and sturdy slabs project authority and impact while the rounded bowls keep it from feeling overly severe.
The design appears aimed at delivering maximum impact with a classic slab-serif structure, combining sturdy, print-era shapes with softened curves for friendliness. The notched joins and chunky terminals suggest an intention to hold up well in large, high-contrast applications while retaining a distinctive, branded voice.
Lowercase forms maintain a straightforward, readable construction with single-storey a and g and a prominent, ball-like i/j dot that adds personality at display sizes. The ampersand is bold and simplified, consistent with the font’s chunky, sign-paint/print-block sensibility.