Sans Normal Itmaf 5 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, 'Rice' by Font Kitchen, and 'Presser' by Konstantine Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, athletic, modern, friendly, punchy, impact, clarity, modernity, approachability, brand voice, rounded, geometric, soft corners, large counters, high impact.
A heavy, rounded sans with broad proportions and strongly simplified forms. Strokes are consistently thick with gently eased corners and smooth curves, giving bowls and counters a generous, open feel. The caps read clean and stable, with circular letters like O/Q leaning toward true ovals and a Q featuring a small, crisp tail. Lowercase shapes are compact and sturdy, with a single-storey a and g and a short-armed r that keeps textures dense and even. Numerals are wide and emphatic, with rounded, open shapes that match the letterforms’ soft geometry.
This font is well-suited to high-impact display settings such as headlines, posters, brand marks, packaging, and short-form messaging where bold shapes and wide proportions can command attention. It can also work for wayfinding or signage at larger sizes thanks to its open counters and straightforward construction.
The overall tone is bold and upbeat, combining a sporty, headline-ready presence with approachable roundedness. It feels contemporary and functional rather than formal, projecting clarity, confidence, and a slightly playful friendliness.
The design intention appears to be a robust, geometric sans optimized for strong visibility and a contemporary voice, using rounded geometry to soften the mass of the strokes while maintaining a crisp, modern rhythm across uppercase, lowercase, and figures.
Spacing appears comfortable for such a heavy design, helping the large counters stay legible in word shapes. The S and 2 emphasize smooth curvature over sharp terminals, and the diagonal letters (V/W/X/Y/Z) keep a clean, engineered feel through straight cuts balanced by rounded joins.