Sans Normal Atmuz 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Nimbus Sans Chinese Simplified', 'Nimbus Sans Japanese', 'Nimbus Sans L', and 'Nimbus Sans Thai' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, functional, versatility, legibility, neutrality, approachability, clarity, open counters, rounded terminals, soft corners, humanist touch, clear numerals.
A clean sans with rounded, softly finished terminals and smooth, continuous curves. The letterforms lean toward geometric construction in bowls and rounds, but with subtle humanist modulation in joins and diagonals that keeps the texture approachable. Counters are open and evenly proportioned, with straightforward capitals and compact, readable lowercase shapes. Numerals follow the same calm geometry, with simple forms and consistent stroke endings that maintain clarity in running text.
It suits interface copy, product pages, and general-purpose editorial layouts where a clean, unobtrusive sans is needed. The open counters and rounded finishing also make it a good fit for wayfinding, presentations, and contemporary branding that wants to feel accessible rather than austere.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Rounded details add a mild warmth, giving it a friendly, non-technical feel while still reading as professional and restrained.
The font appears designed as a versatile workhorse sans: simple, consistent, and easy to read across sizes. Its gentle rounding suggests an intention to soften a modern structure for broad, friendly communication.
The design maintains a steady rhythm in paragraphs, with smooth curves in C/G/O and broad, stable verticals that prevent sparkle. Diagonals in letters like A, K, V, W, X, and Y are crisp without feeling sharp, reinforcing a balanced, everyday voice.