Sans Normal Jegem 2 is a bold, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, punchy, retro, impact, movement, approachability, display emphasis, brand voice, oblique, rounded, compact, soft corners, high energy.
A heavy, right-leaning sans with broad proportions and rounded, brushlike terminals. Strokes show gentle modulation and soft tapering at ends, giving an inked, calligraphic feel without true serifs. Curves are generously rounded (notably in C, O, S, and the bowls of b/d/p/q), while joins stay smooth and slightly swollen, producing a sturdy, slightly condensed interior counter rhythm. Uppercase shapes are wide and open, and lowercase forms keep a straightforward, single-storey structure where applicable, maintaining an even, bold texture across words.
Best suited for headlines, logos, short taglines, and packaging where a bold, dynamic voice is needed. It works well for sports and lifestyle branding, event graphics, and promotional materials, especially when set at medium to large sizes where the rounded modulation and wide stance can be appreciated.
The overall tone is energetic and assertive, with a sporty, forward-motion slant that feels upbeat and promotional. Its rounded, slightly brushy finishing keeps the voice friendly rather than harsh, suggesting a casual confidence with a hint of retro display styling.
The design appears intended to combine the clarity of a rounded sans with the impact of a display italic, delivering fast, energetic emphasis while staying approachable. Its broad, heavy forms and soft terminals suggest a goal of high visibility and brand-friendly personality rather than quiet, long-form readability.
In text, the heavy weight and oblique angle create strong word-shapes and a consistent dark color; letterspacing appears comfortable for display sizes while the tight counters and thick strokes make it feel dense at smaller sizes. Numerals match the letterforms with rounded curves and the same forward momentum, supporting cohesive headline setting.