Sans Normal Kidir 3 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, retro, dynamic, confident, playful, impact, motion, approachability, display, oblique, rounded, smooth, soft corners, friendly.
A heavy, right-slanted sans with smooth, rounded contours and subtly tapered joins. Strokes are broadly consistent with gentle modulation, and terminals are mostly sheared or softly blunted, reinforcing the forward-leaning momentum. Proportions are expansive, with open counters and a slightly elastic rhythm across glyphs that creates a lively, informal texture in text. Figures are substantial and curvy, matching the letterforms’ buoyant, rounded construction.
Best suited to display typography where its forward slant and rounded heft can carry personality—headlines, posters, product packaging, and bold brand marks. It also works well for sporty or casual identities and short bursts of copy such as promos, signage, and social graphics.
The overall tone is energetic and upbeat, with a sporty, retro-leaning character. Its slant and rounded weight give it a sense of motion and friendliness rather than precision or austerity, making it feel approachable and promotional.
The design appears intended to deliver a bold, fast-moving voice with friendly curves and a promotional presence. It prioritizes impact and momentum over neutrality, aiming for high visibility and an energetic, contemporary-retro feel.
The slant is pronounced enough to read as a key stylistic driver, and the letterfit feels intentionally roomy, helping maintain clarity at display sizes. The mix of broad curves and angled terminals creates a distinctive, slightly “hand-leaning” dynamism while remaining firmly sans in structure.