Sans Normal Wekad 13 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, retro, sturdy, warm, impact, approachability, nostalgia, display clarity, rounded, soft terminals, bulbous, chunky, compact.
A very heavy, rounded text face with broad curves, softened corners, and subtly flared stroke endings that read like small, built-in caps rather than sharp serifs. The overall construction is compact and weighty, with generous bowls and a slightly squashed, cushioned feel in rounds like O/Q and in the numerals. Curves dominate, while joins and diagonals (V/W/X) stay thick and blunt, maintaining an even, solid color across lines. The lowercase is similarly bold and rounded, with simple, sturdy shapes and small interior counters that emphasize the font’s dense, poster-like presence.
Best suited to display work where bold presence and a warm, rounded character are desired—such as headlines, posters, storefront or event signage, brand marks, and packaging. It can also work for short, punchy subheads or callouts where a friendly, retro-leaning tone helps the message feel inviting.
The tone is upbeat and approachable, combining a nostalgic, mid-century softness with a confident, headline-ready heft. Its rounded forms and gentle terminals lend a friendly, informal voice, while the dense weight keeps it assertive and attention-grabbing.
The design appears intended to deliver maximum impact with a soft, approachable personality—melding thick, simplified letterforms with rounded detailing to create a sturdy display face that feels cheerful rather than aggressive.
At larger sizes the soft terminals and rounded joins become a defining texture, giving lines a bouncy rhythm. In smaller settings, the heavy weight and relatively tight counters can make text feel dense, which suits short bursts of copy more than long reading.