Sans Normal Otrom 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Maiden Sans' by Deltatype, 'Innova' by Durotype, 'Impara' by Hoftype, and 'Prelo Pro' by Monotype (names referenced only for comparison).
Keywords: ui, headlines, signage, branding, packaging, friendly, modern, approachable, confident, straightforward, clarity, readability, utility, neutrality, versatility, rounded, clean, solid, smooth, open apertures.
This is a clean, rounded sans with smooth, low-modulation strokes and softly finished terminals. Letterforms lean on circular bowls and open apertures, producing an even, readable rhythm in text. Uppercase proportions feel solid and stable, while the lowercase maintains a straightforward, modern skeleton with minimal ornamentation and consistent spacing.
It suits UI labels, product interfaces, dashboards, and wayfinding-style messaging where quick recognition matters. The sturdy shapes also work well for headlines, brand-support typography, packaging, and editorial subheads, while remaining serviceable for short to medium-length body text in digital and print contexts.
The font projects a friendly, contemporary confidence with a pragmatic, no-nonsense tone. Its rounded structure and generous curves feel approachable and steady rather than sharp or aggressive, giving it a familiar, everyday voice suited to clear communication.
The design appears intended as a general-purpose sans that stays out of the way while remaining warm and contemporary. Its rounded construction and even color suggest a focus on comfortable readability and reliable performance across common typographic settings.
Counters are roomy and bowls are strongly circular, giving the type a consistent, cohesive texture. Numerals appear clear and uncomplicated, matching the same rounded, steady construction as the letters.