Serif Other Yiru 4 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, editorial display, art deco, theatrical, industrial, playful, retro, decorative impact, stencil motif, retro display, brand distinctiveness, stencil cuts, ball terminals, high impact, geometric, ornamental.
A very heavy display serif with a constructed, stencil-like logic: many strokes are interrupted by deliberate vertical and diagonal cut-ins that create interior gaps and a segmented silhouette. Letterforms mix straight-sided geometry with softened curves, frequently finishing in round, ball-like terminals that act as dots on joins, diagonals, and some stroke ends. Counters are compact and often partially occluded by the cuts, producing a strong black-and-white pattern and pronounced rhythm across lines. Proportions are display-oriented, with simplified details and robust serifs that read more as shaped blocks than fine brackets.
Best suited to large-scale applications such as posters, splashy headlines, event graphics, and branding marks where the cut-in details and ball terminals can be appreciated. It can work well on packaging or editorial display pages as a flavor font, especially in short phrases or titles rather than dense paragraphs.
The overall tone feels Art Deco–leaning and theatrical, combining industrial stenciling cues with playful dot accents. It projects confidence and spectacle, with a slightly mischievous, poster-ready energy that prioritizes pattern and punch over quiet readability.
The design appears intended to reinterpret classic serif structure through a decorative stencil/segmented construction, maximizing contrast between solid mass and negative-space cuts. The ball terminals function as a unifying motif, adding a signature accent that helps the face stand out in display settings.
The segmented construction creates distinctive word shapes but also introduces potential ambiguity at smaller sizes, especially where cuts and dots compete with counters. The numerals and capitals appear designed to match the same modular cut-and-dot system, keeping the texture consistent across mixed content.