Sans Normal Uhgom 11 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'KyivType Sans' by Dmitry Rastvortsev, 'Beatrice Deck' and 'Beatrice Headline' by Monotype, and 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, editorial, impact, clarity, approachability, modernity, geometric, rounded, monoline, open counters, crisp terminals.
A heavy, geometric sans with broad proportions and smooth, circular construction. Strokes read as largely uniform with subtle optical modulation, and curves are clean and continuous, producing round bowls and open counters. Terminals are predominantly straight and crisp, with simple, functional joins; diagonals and curves feel steady rather than calligraphic. Overall spacing and rhythm appear even, supporting clear word shapes in extended text.
Best suited for headlines, identity work, and large-format typography where its broad stance and solid stroke weight can project presence. It also works well for short blocks of bold text such as packaging callouts, UI marketing banners, and signage where clarity and impact are both needed.
The tone is modern and self-assured, combining a friendly roundness with a straightforward, no-nonsense presence. Its weight and width give it an assertive, contemporary voice that feels at home in tech-forward, brand-led, or editorial settings without becoming overly stylized.
The font appears designed to deliver a contemporary, geometric look with strong impact while preserving readable, familiar letterforms for practical use. Its wide set and rounded construction suggest an emphasis on approachable branding and high-visibility typography.
The design balances geometric round forms with pragmatic details in letters like the a, e, and g, helping maintain legibility at display sizes and in dense headlines. Numerals share the same robust, rounded structure, aligning well with the overall texture in mixed text.