Serif Other Subu 6 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Macarena DT' by DTP Types, 'Bank Sans EF' by Elsner+Flake, 'EFCO Fairley' by Ephemera Fonts, 'FF QType' by FontFont, 'Mercedes Serial' by SoftMaker, and 'Hoxton North' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, athletic, collegiate, assertive, retro, industrial, impact, distinctiveness, display legibility, retro signaling, flared serifs, ink-trap feel, squared terminals, rounded corners, compact apertures.
A heavy, compact serif with flared, wedge-like terminals and squared-off curves that read almost as softened rectangles. Strokes stay largely even, with subtle notches and pinched joins that suggest an ink-trap or cut-in construction, especially where bowls meet stems. Uppercase forms are blocky and straight-sided, while the lowercase keeps sturdy, squared counters and a stout rhythm; overall spacing feels tight and punchy for display sizes. Numerals follow the same geometry, with rounded-rectangle bowls and strong vertical emphasis.
Best suited to headlines, posters, and brand marks where strong silhouette and high contrast against the page are priorities. It can work well for packaging and label-style typography, and it naturally fits sports and collegiate-themed graphics that benefit from bold, sturdy letterforms.
The tone is confident and impact-driven, mixing a retro athletic voice with an industrial, poster-ready sturdiness. Its crisp cuts and chunky silhouettes give it a no-nonsense, headline-forward attitude that feels energetic and slightly vintage.
The letterforms appear designed to deliver maximum presence with minimal stroke modulation, using flared serifs and carved-in joins to add character and prevent dark areas from clogging. The overall construction favors legibility at large sizes and a distinctive, emblematic look appropriate for attention-grabbing display typography.
The design leans on squared bowls (notably in C, O, Q, and 0) and firm, flat horizontals, creating a consistent grid-like texture in text. Short ascenders/descenders and compact apertures help keep lines dense, while the distinctive flared terminals keep it from reading like a pure geometric sans.