Serif Normal Lulow 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Belur Kannada' by Indian Type Foundry, 'Geller' by Ludka Biniek, and 'Orbi' by ParaType (names referenced only for comparison).
Keywords: headlines, editorial, book text, branding, posters, authoritative, classic, formal, confident, traditional readability, editorial tone, strong presence, print classic, bracketed, sculpted, robust, crisp, calligraphic.
A robust serif with pronounced thick–thin modulation and crisp, bracketed serifs. Capitals are broad and stately with strong vertical stress and smoothly carved transitions, while curves (C, G, O, Q) read as round and controlled rather than geometric. Lowercase shows a traditional rhythm with sturdy stems, compact bowls, and a two-storey “g” and “a” that feel firmly anchored; terminals are clean and slightly tapered, keeping the overall texture dark but orderly. Numerals are weighty and clear with open counters and decisive joins, matching the text color of the letters.
Well suited to editorial headlines, magazine typography, book front matter, and any setting where a strong traditional serif is desired. It can also work for branding systems that want a classic, institutional voice, and for posters or pull quotes where a dense, authoritative texture is an advantage.
The tone is formal and assured, evoking traditional print typography—confident, editorial, and slightly ceremonial. Its heavy, high-contrast presence suggests seriousness and credibility more than casual friendliness.
The design appears intended to deliver a conventional, print-oriented serif voice with a darker, more emphatic text color, balancing classic letterforms with strong contrast for presence in both display and reading contexts.
At text sizes the face produces a strong, even color with clear word shapes, aided by conventional proportions and familiar serif detailing. The design favors stability over delicacy, with curves and joins that stay bold and legible in dense settings.